November 2009
Event: Internet Marketing in the Amusement Industry
Date: November 18th, 2009
Location: TBA
Speakers: Hillary Bressler, CEO & Founder & Sharon Swendner, President
Topic: Don’t get left behindThis daylong session will cover the nuts and bolts of Internet marketing and what you can do to engage audiences online. Learn to evaluate your customers’ Internet usage patterns and how to drive traffic to your site through techniques like search engine optimization (SEO) and email marketing.
We’ll also discuss how social networking tools like Facebook, Twitter, YouTube can help reach new audiences. See firsthand how .Com Marketing’s experts have put these powerful tools to work when they are joined by their clients to discuss two successful campaigns: Morey’s Piers, the largest seaside amusement center in the Western Hemisphere, who has experienced a 24 percent increase in Web site traffic year-over-year, with a 30 percent increase during their peak season; and the Orlando Science Center, who used social networking as part of a campaign to attract approximately 10,000 attendees to Otronicon, a five-day expo with more than 100 stations. Prior to the conference, workshop participants may request an in-depth critique of their Web.
