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Speaking Topics
The Latest and Coolest In Internet Marketing
Looking for Out of the Box ideas to maximize your online marketing results?
This session is for you. Learn about the latest online strategies and tools to improve efficiency, build traffic and drive favorable results to your web site from Internet marketing pioneer Hillary Bressler, CEO of Orlando-based interactive agency, .Com Marketing.
Version 1:
- Podcasting
- Vodcasting
- Blogs
- Vlogs
- e-brochures
- shoshmosis
- wikis
Version 2:
- Social Networks
- Consumer Generated Media ,
- Personalized Microsites/Direct Mail
- Barcode Scanning for Cell Phones Virtual Worlds
- Click-and-Know
- Scented CD Roms and Web Sites
- Video E-Mail
Discover what it takes to be on the cutting edge of Interactive applications. Walk away from this dynamic, knowledge-packed presentation with tactics and strategies that you can apply immediately and successfully.
Bressler offers a wealth of knowledge -- find out why she is consistently rated one of the top presenters in the U.S. on the topic of harnessing the power of the Web.
Get Listed in Google and Yell Yippee Yahoo!
(Search Engine Marketing for Serious Marketers)
How do you build a search engine friendly website? How do you get to be in the top position on the major search engines? Do people trust sponsorships paid search or do they typically click on the organic listings? Having trouble figuring out which keywords your customers are typing in to find your site?
Let Hillary Bressler provide online solutions that answer your questions.
Walk away from this dynamic, knowledge-packed presentation with tactics and strategy that you can apply immediately and successfully:
- Learn what it takes to get listed in the major search engines.
- Uncover the ins and outs of the three (3) types of search engine marketing.
- Explore the top 10 ways to make your web site 100% search engine friendly.
- Write copy on your web site that will trigger the search engines to find your site easier.
- Don’t let heavy graphics on your site be a determent to your online advertising.
E-Mail Marketing Best Practices
One of the most valuable assets a company owns is its in-house e-mail list. Learn how to increase your email conversions by 50%.
There is nothing more valuable in marketing than when a customer or potential customers grant you permission to send them information via e-mail.
Let Hillary Bressler show demonstrate best practices in e-mail marketing:
- How to write the “from” and “subject lines” of your e-mail to double and triple response rates.
- Get a list of the top keywords the trigger SPAM via e-mail and how to avoid it.
- Learn how to effectively communicate with your customers/prospects via email.
- Get your customers to opt in to your e-mail list.
- Manage your database of names and get the most out of your e-mail.
- Develop a compelling e-newsletter and e-promotions to drive more business to your company or park.
- Develop an aggressive strategy to increase your e-mail database by alternative marketing efforts.
Customized Presentations:
Customized presentations on selected industries can be developed according to your needs.
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